How to Promote YouTube Vlog Easily
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How to Promote YouTube Video |
Promotion plays a big
role in the success of any YouTube channel. You won’t magically gain a
million subscribers overnight after you post your first vlog so you need to
promote your YouTube channel to grow. Here are some best tips for
promoting your vlogs.
Commenting on Vlogs and Blogs
A great way to promote
your channel is to participate in the conversations in your niche by commenting
on blogs and vlogs. Participating in the conversation does not mean spamming or
shameless self-promotion!
Leave insightful
comments that contribute to the discussion, constructive feedback or your own
viewpoint/opinion. When others in your niche regularly see you commenting and
participating in discussions they are more likely to check you out.
It’s also a great way to
build a relationship with other vloggers, bloggers and influencers in your
niche.
Use of Social Media
Use the power of social
media and other similar platforms to promote your vlogs and YouTube channel.
Share your content on Facebook, Twitter, Instagram, tiktok and any other social
media websites you use.
Collaborate With
YouTubers
Once you’ve build an
audience you can also collaborate with other YouTubers to cross-promote each
other to your audiences. This works best when you collaborate with YouTubers
with a similar sized and type of audience.
A vlogger with 300.000
subscribers doesn’t want collaborate with a vlogger with 300 subscribers
because it’s not mutually beneficial. So find a channel with a similar amount
of subscribers.
Keep Hustling
It can take a long time
before you gain any traction in your niche and on YouTube. It can be very
demotivating to put in a lot of effort to create vlogs and promote them and
only gain a few subscribers but don’t give up yet.
Getting started is the
hardest part of your journey. Once your channel gets bigger it will rank better
in YouTube and you’ll grow faster with less effort. Just keep hustling for the
initial growth!
Complete Your YouTube Profile
Make sure you’ve
completed your YouTube channel to enhance your brand and rank better in
YouTube.
Add your social media
accounts, write a channel description, add a channel thumbnail and banner,
create a channel trailer. This helps make you look more professional and help
your channel grow faster.
Video Titles and Thumbnails
Once your video goes live
you only have two ways to convince users browsing YouTube to click on your
video. The title and the thumbnail.
Getting these two rights
can be difficult but it’s worth it to spend time on. Try to make the viewers
curious about your video so they want to watch it (without being misleading!).
Making your video titles misleading can actually get you banned from YouTube
while abusing the custom thumbnail system might mean your thumbnail privileges
get revoked, so make sure you follow YouTube’s guidelines.
Keep your title short, to
the point and try to include keywords you want the video to rank for. See
my Vlog a best Example of this.
Look for Feedback
There is always room for
improvement. You can learn how to improve your vlogs in two ways.
First, listen to the
feedback your viewers give you. Read their comments and see what they like and
dislike about your vlogs. You can also ask your viewers what they want to see
you change in the vlogs to make them better. Your viewers will really
appreciate that you value their opinion.
The second method is to
check your YouTube analytics report. You can get a lot of valuable information
by going into Creator Studio and look into things like the drop off point. The
drop off point is where your viewers stop watching the videos. If they stop
watching after 15 seconds, try improving your intro. If they stop watching at
the precise moment you vlog about a certain topic, stop including footage about
that topic in your vlogs.
You can find the drop off
point of your videos by going into your
account > Creator
Studio > Analytics > Audience Retention. Remember
that this information is only valuable once your audience is big enough. If you
only have 50 viewers this data can be skewed because of the small sample size.
Try Other Mediums
Just because vlogging is
your main medium doesn’t mean you can’t do anything else. You can also start
blogging, live streaming or build an audience on social networks like
Instagram. This is an opportunity to attract a new audience and you can promote
your vlogs to that audience when it grows.
Call-To-Action
At the end of your vlogs
always ask viewers to like, share, comment and subscribe if they liked the
video. A lot of viewers will forget to do so if you don’t remind them to do it.
When you receive a lot of
likes, comments and subscribers on a certain video YouTube will see that the
video is well received. This can have a positive impact on your ranking in
suggested videos and search.
Use Royalty Free Music
YouTube’s content ID
program will automatically check if you use any copyrighted songs and will take
action if you use any. This can mean you are unable to monetize the video, the
audio will be muted but after three strikes they can also ban your account.
To prevent any of this
from happening you should always use royalty free music in your vlogs.
Test, Test, Test
And our final tip is to
just keep on testing. Keep trying new things: long videos, short videos,
different topics etc.
Don’t be afraid to try
out new things. Evaluate and adjust if necessary. Use feedback in the
comments and YouTube analytics to analyze the success of these changes.
Hopefully these tips and
tricks were helpful for you!
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